In 1924 a young Giuseppe Pieretti founded in Marlia, near Lucca, a straw paper producing company, called Fabbrica F.lli Pieretti.
Today that company is called industria cartaria Pieretti and for 90 years it has been – and still is – in the hands of the same family, now in its fourth generation.
Throughout the years, products have been widely developed and diversified to meet the changing needs of the market.